Baileys

Holiday Packaging

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Baileys Bus

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Women's Day posters.

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Baileys Lounge

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Direct Marketing

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Limited Edition Glasses.

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From 2005-2007. I was part of the team that launched Baileys in Vietnam. The first alcoholic drink to be aimed solely at Women in the country. We designed a chill-out room at local cafe and sampled using a bus at supermarkets. We used Direct Marketing and sent Strategic sales tools to outlet owners. We also ran promotions around Women’s day and designed a set of Limited Edition glasses.

Results

Bailey’s is an established drink for high earning females in Vietnam. The work we did was remarkably affective given the small budget.