Working with the International Finance Corporation (World Bank) and the Cambodian Ministry Of Tourism. I was part of the team that won a 7 way regional pitch to develop an identity for the developing country with incredible assets. The brief was 'more than Angkor'. I approached it as 'identity not identical' and produced a series of 9 logos forming the identity, each representing a different unique aspect of the country whilst using the same visual language. With the absence of a major advertising budget it was important that these be powerful when alone.