Rebranding Edge













This branding works simply by a rule that one always uses an edge - not only illustrating the literal meaning of the word but also going someway to articulating the agency vision. Part of the challenge was also to ensure each division of edge is clearly defined and yet has common ground. The coloured lights are a physical representation of 5 key strengths of the agency. Rather than using 3d renderings we opted for the imperfect and actually had the lights made in neon.


2 comments:

Shaun Ling Gen Sheng said...
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Nagesh.MVS said...
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