Packaging work for Xanh (meaning green in Vietnamese), Duck Rice is their first product. Very simply, rice is grown as naturally as possible, the ducks live in the paddies and their everyday habits keep the crop fertilized and free of pests. Xanh also promote a fairer deal for farmers. The clean fresh packaging echos the philosophy of the product. A wonderful coincidence allowed me give them a duck in the typography.
Duck Rice was featured on the CR feed, lovelypackage.com, thedieline.com and given 5 stars on packagingoftheworld.com. It is to be featured in a new book Green Graphics by Index books. It was awarded the prestigious design of the day (25.05.10) on designanddesign.com and will feature in their book of the 2010.