Awake is essentially an anti–brand. It is not a brand that promotes better products, but an idea that promotes products which are better– Starting with simple t-shirts. Awake is about being conscious to how corporations are run, and how ordinary people can take positive action. It has real voice which it passes on to others. It is about choice, change, transparency & common sense. Awake is structured to focuses on 3 main issues:

1. Made in France
• Creating & preserving local jobs
• Using local knowledge

2. Environmentally friendly
• Organic Fabrics
• Made in France = Smaller Carbon footprint

3. Profit Share
• Funding
• Supporting local causes

T-shirts designed with Celine Marbezy.

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