Vietnamese folklore tells us that a benevolent dragon resides in each of the nine mouths of the Mekong River. It is in the hillock areas of these fertile Delta lands that the unique strain of dragon blood rice grows full and lush.

The rice is Eco friendly and Fair Trade. Furthermore husking, sifting and packaging are done by local villagers creating additional employment. It is also healthier Rice; during the husking process, the bran layer is only partly removed, as it is within the bran layer that the majority of beneficial nutrients are stored.

The simple design balances with the traditional illustration (by the brilliant Andrew Denholm) which uses the Mekong river to weave the journey of rice as it is grown, harvested, transported and sold. Mekong Red Dragon Rice is available to buy in supermarkets in Vietnam from April 2010. It will also available online at www.xanhshop.com.

Mekong Red Dragon Rice was acclaimed on thedieline.com, lovelypackage.com and creativeroots.org. It also made the showcase on the prestigious designanddesign.com

Bahrain Islamic Bank Annual Report

The concept for this Annual report was Reflecting On Growth. Despite a tough year for the financial sector Bahrain Islamic Bank invested in growing their business. Simplicity and austerity balance with ornate decoration - influenced by Islamic art.

Duck Rice

Packaging work for Xanh (meaning green in Vietnamese), Duck Rice is their first product. Very simply, rice is grown as naturally as possible, the ducks live in the paddies and their everyday habits keep the crop fertilized and free of pests. Xanh also promote a fairer deal for farmers. The clean fresh packaging echos the philosophy of the product. A wonderful coincidence allowed me give them a duck in the typography.

Duck Rice was featured on the CR feed, lovelypackage.com, thedieline.com and given 5 stars on packagingoftheworld.com. It is to be featured in a new book Green Graphics by Index books. It was awarded the prestigious design of the day (25.05.10) on designanddesign.com and will feature in their book of the 2010.

Britishisms

There are certain preferences, quirks, idiosyncrasies, ways of doing things and of having things done, manners and mannerisms that are singularly British. Britishisms. This folio of greeting cards uniquely celebrates some of those proclivities. Britishisms is a collaboration with Joanna Gregores.

Britishisms were featured on itsnicethat.com

There is a limited quantity for sale here.

Rebranding Edge

This branding works simply by a rule that one always uses an edge - not only illustrating the literal meaning of the word but also going someway to articulating the agency vision. Part of the challenge was also to ensure each division of edge is clearly defined and yet has common ground. The coloured lights are a physical representation of 5 key strengths of the agency. Rather than using 3d renderings we opted for the imperfect and actually had the lights made in neon.

Bamboo Paperie

Bamboo Paperie is an online company that produce high-end wedding stationery. The techniques and materials used in the production are integral to the success of the invitations.

The Panda brand-mark won a 2009 World Logo Design Award and was featured on many websites including creattica.com, logofury.com, and designanddesign.com.

Wildlife At Risk

The animals at the Wildlife Rescue Centre are often taken from horrendous situations. The centre rehabilitates them aiming to place them back in the wild. Unfortunately this isn't always possible. The WAR team work in very trying circumstances, the problems are multifaceted and come from every level imaginable. Every tourist that visits raises awareness of the problems. Every t-shirt and bottle of water sold helps develop the centre.

This work will be featured in a new book Green Graphics by Index Books and was shown on the CR Feed.

Learn more about WAR. www.wildlifeatrisk.org